Polaris Invests in Profitero, Leading SaaS Provider of Online Insights for Retailers and Brands

ProfiteroWe are delighted to publicly announce our Series A investment in Profitero, the leading SaaS provider of online insights and eCommerce intelligence for retailers and brands.

Here at Polaris, we fund companies that are poised to create maximum impact – and that is exactly what Profitero is positioned to do.  Via its intuitive web-interface and highly scalable technology platform, Profitero provides complete visibility into the online sales channel, solving a very real need for global brands.

As more consumer purchases are transacted online – and are also influenced by online research – brands have the potential to significantly gain or lose market share, depending on how well they leverage their online presence. That’s why Profitero is so well poised to take advantage of this exponential growth in eCommerce.

Profitero provides complete visibility into the online sales channel, delivering such metrics as product data quality monitoring, share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring – critical for brands to understand how to compete and win in the online channel.

Profitero CPG Chart 2According to Nielsen, online CPG sales will reach $32 billion by the end of 2015 in the US alone and its role as the fastest growing channel for the P&G’s and Unilever’s of this world shows no sign of abating.

Likewise, the increasing influence of the online channel on offline sales is shown in recent forecasts from Forrester, who predict that web-influenced retail sales will reach $1.8 trillion by 2017. The research firm estimates that 60% of all U.S. retail sales will involve the Internet in some way by 2017, either as a direct e-commerce transaction or as part of a shopper’s research.

Profitero already counts Staples, Sam’s Club (Walmart), Waitrose and Ocado among its fifty-plus global retailer and brand customer base. We’re confident that Profitero’s many unfair advantages over its competition, not least of which is its web data collection and product matching capabilities – easily scalable to all product categories, geographies and languages – makes them ideally positioned to become the Nielsen of the online world for retailers and brands.

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